The Brick by Brick Programme

At Be An Idea, we recognise that communities thrive in different ways. In 2018, we launched our corporate social responsibility programme, Brick by Brick, to provide a platform to actively build stronger communities to face today’s pressing social issues. It drives positive social change by encouraging our employees, partners and clients to participate in fundraising, volunteering and education opportunities.


Brick by Brick has four cornerstone initiatives – The Brick Expeditions, the Yellow Brick Runners, the Brick Exchange, and lastly, the 3D Dialogues.


The Brick Expeditions

Every half year Be An Idea aims to send a volunteer team to physically support infrastructure projects in economically disadvantaged communities. This helps build stronger communities by ensuring basic access to housing, sanitation, and education. This is funded by the generosity of our corporate clients who agree to donate 2% of their project fees with us to support the build expeditions.

Join a Brick Expedition...

The Brick Exchange

The Brick Exchange is a simple programme where we ask people to donate their old LEGO® bricks and sets that they no longer need. The public can either deposit their unwanted bricks at our offices or arrange for collection from their homes. We then sort and process these bricks and then provide them to underfunded schools, special needs programmes and disadvantaged families. The donated bricks are used to provide important educational and developmental play opportunities to those who could not otherwise afford it.

Donate old LEGO bricks...

The Yellow Brick Runners

The Yellow Brick Runners are a team of runners made up of Be An Idea staff and supporters that participate at the Yellow Ribbon Prison Run every year. The aim is to raise awareness and funds to support both the reintegration of ex-offenders back into society and provide vital support to their families during incarceration. As well as giving people a second chance for a different life, reducing recidivism also leads to a stronger and more stable community.

Join the Yellow Brick Runners...

The 3D Dialogues

The 3D Dialogues aim to foster tripartite collaboration between the public, private and social sector by providing regular dialogue sessions around the most pressing social issues of the day. Carefully curated participants are invited to an evening session where they can provide their own perspectives on the selected social issue and the issue from the perspective of others in a safe environment. The session is facilitated by a volunteer Certified Facilitator trained in the LEGO® SERIOUS PLAY® method.   

Engage in a 3D Dialogue...

Support Brick by Brick