Insights from the team
Be An Idea's consultant, Anthony, shares how Ikea's April Fool's prank has created an opportunity for other brands.
Be An Idea’s recent report reveals that Singaporean residents want brands that play a role in improving society, and will reward and punish brands according to how well they contribute.
Infographic showing that Singaporeans want brands that improve society, and will reward and punish brands according to how well they contribute.
Ping Manongdo explores the dangers of putting too much pressure on employees to deliver against corporate social responsibility objectives in a recent Eco-Business article. (Republished with permission).
A look at how tri-sector collaboration can address the problem of food wastage, especially in Singapore. Co-written by our strategic solutions consultant, Anthony Caravello, for Singapore Management Universities, Tri-Sector.
Lydia Marie Ng takes a look at the recent popular campaign by SKII to address the issue of sheng nu, or "left over women" in China. She debates whether it can work as a force for positivity or potentially do more harm than good.
Charmaine Fong, program manager at Be An Idea, looks at ways that up-cycling can have a positive impact and how collaborations can potentially help scale the benefits of upcycling.
Consultant and community engagement lead, Rebekah Lin, shares her thoughts on volunteering and the real impact she made in the endeavour. She offers thoughts as to help make volunteering more meaningful.
Several weeks ago, 4As, a leading trade association representing the advertising agency business unveiled the winners of its second annual 4A’s Partner Awards which recognizes the creative excellence that can only be achieved through meaningful collaboration. The Be An Idea team reviewed the winning entry to look for useful lessons for those embarking on the collaboration journey.
Last week, the grocery delivery service Honestbee tried to connect its brand to a social cause. What may have been a well-intentioned exercise to show support for the fight against the trade in illegal wildlife products, turned into a case study for how to NOT connect your brand to a social cause.