Our purpose and mission

We help communities thrive by designing meaningful brands.


To Design meaningful brand strategies.

We design meaningful brand strategies that clearly articulate an organisation's impact and contribution to the communities they serve.


To help Communities thrive through engagement.

We believe that communities thrive when meaningful brands from the public, corporate and social sector work together toward a shared purpose.

Our Guiding Principles

We design meaningful brand strategies along some simple guiding principles.


Better Decisions

A brand strategy helps people make better decisions.


Constant Evolution

A brand strategy is a continuous process that evolves as the business develops.


Developed From Within

A brand strategy is best developed from within the organisation.


Valid Foundation

A brand strategy is founded on knowledge and insights.


Design Over visual

A brand strategy should not be confused with branding.


Meet the team


Nadim van der Ros
Founder & Principal Consultant

With over 14 years of experience in integrated marketing on both agency and client sides, Nadim has built brand equity for brands spanning a range of industries in countries such as Hong Kong, Singapore, Indonesia and the Philippines. Nadim believes in building a better world and helping others to contribute to that vision. As a veteran marketer, he believes in creating shared value that has a measurable social impact. Nadim is also a Certified Facilitator in the LEGO ® SERIOUS PLAY® method.


Start with Hello.