Our purpose and mission

We build meaningful brands by design better brand conversations.


We believe that meaningful brands are built by designing better brand conversations. We make it easy for organisations to have brand conversations with their teams to define a clear brand narrative through facilitated workshops.

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Our Guiding Principles

We design meaningful brand strategies along some simple guiding principles.


Better Decisions

A brand strategy helps people make better decisions.


Constant Evolution

A brand strategy triggers a continuous process that leads organisational transformation.


Developed From Within

A brand strategy is engages team members to create and own the brand narrative.


Valid Foundation

A brand strategy fosters a better understanding of its stakeholders.


Design Over visual

A brand strategy should go beyond visuals and encourage design thinking for innovation


Meet the team


Nadim van der Ros
Founder & Principal Consultant

With over 14 years of experience in integrated marketing on both agency and client sides, Nadim has built brand equity for brands spanning a range of industries in countries such as Hong Kong, Singapore, Indonesia and the Philippines. Nadim believes in building a better world and helping others to contribute to that vision. As a veteran marketer, he believes in creating shared value that has a measurable social impact. Nadim is also a Certified Facilitator in the LEGO ® SERIOUS PLAY® method.


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